Three platforms dominate second-hand fashion reselling in Europe: Vinted, Depop, and eBay. Each has a different audience, fee structure, and optimal category mix. Here's how they compare — and which to use for what.

Fee Comparison

This is where the platforms diverge most dramatically:

  • Vinted: Zero seller fees. No listing fee, no commission. Buyers pay a 5% protection fee + €0.70. You keep 100% of your sale price.
  • Depop: 10% selling fee on the sale price plus payment processing (~3%). Effectively 13% off every sale.
  • eBay: Up to 13.5% final value fee depending on category. Plus PayPal or managed payments fees. Listing fees after your free allowance.

On a €100 sale: Vinted nets you €100, Depop nets you ~€87, eBay nets you ~€86.50. At volume, this difference is enormous. Resellers making €2,000/month in sales pay ~€260 in fees on Depop or eBay vs. €0 on Vinted.

Audience and Demographics

Vinted skews slightly older (25–45) and is dominant in continental Europe: France, Germany, Netherlands, Belgium, Poland, and the Baltics. Buyers are pragmatic — they want good value, clear photos, and fast shipping.

Depop skews younger (16–28) and has a strong UK, US, and Italian following. The aesthetic matters more — curated photos, "vintage" branding, and streetwear culture drive sales. Ideal for rare archive pieces and fashion-forward items.

eBay has the widest reach globally, but its fashion buyers tend to be value hunters. Works best for premium branded items with clear authentication and for high-value single items that benefit from auction format.

Best Platform by Category

  • Premium streetwear (Stone Island, CP Company, Palace): Vinted wins on volume and fees. The buyer base is large and brand-literate.
  • Luxury / archive fashion: Depop for younger luxury buyers; eBay for global reach on high-value pieces (€500+).
  • Sneakers: Vinted for everyday models; eBay for limited editions where international bidders drive price up.
  • Vintage (pre-2000 clothing): Depop has the most engaged vintage buyer community. Vinted is catching up.
  • Designer bags and accessories: eBay for high-value items. Vinted for mid-range (€50–300).
  • High-volume basics (Levi's, Carhartt, Ralph Lauren): Vinted, unambiguously. Fee-free selling at volume is decisive.

Sell-Through Speed

Vinted tends to have faster sell-through for mainstream categories because of its sheer user volume in Europe. A correctly priced item in a popular category often sells within 24–72 hours. Depop can be slower unless you have a following. eBay's auction format can create urgency, but fixed-price listings often sit longer.

The Competition Problem

On all three platforms, the best-priced listings go fast. On Vinted specifically, with millions of active European buyers, a well-priced Stone Island piece can be claimed in under 5 minutes. This is why serious Vinted resellers use dedicated monitoring tools like Vinted Monitor — to see new listings within seconds of posting, before other buyers.

Verdict

For most European resellers in 2025, Vinted is the primary platform — zero fees and massive buyer volume make it the default. Add Depop for vintage and archive fashion, and eBay for rare high-value items or global reach. But if you're only going to use one platform, Vinted's fee structure makes it the obvious choice.

Further reading

Vinted Monitor

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